Oliver Liebscher

Creative designer and team leader with an analytical twist.

Passionate designer, team leader and front-end coder with over 10 years experience designing and creating websites. Experience of multiple platforms – web, mobile, tablet, CRM, social and more. Background in computer science and avid believer in the use of analytics and A/B testing to support design work.

Head of Design - Digital Fuel

Nov 2014 - Present

• Managing all creative output for Digital Fuel (affiliates, PPC, advertising campaigns)
• Working with multiple clients, brands and industries both in the UK and internationally
• Producing marketing materials for multiple channels (web, mobile, CRM, print)

Head of Design - Betfred

Feb 2012 - June 2014

• Managing a team of eight designers (graphic & interface design)
• Managing relationships with external agencies and signing off work
• Coordinating design efforts across entire Betfred group (six offices, three countries, five design teams)
• Managing the Betfred.com brand across website, mobile, affiliates, CRM and social media.
• Working across multiple Betfred owned brands (Totesport, Bucky Bingo, Betfred Australia)
• Managing usability research (Userzoom, Crazy Egg, Google A/B)

As Head of Design at Betfred i was responsible for the smooth running of over two hundred design related projects per week. These would be projects from various departments (Sports, Casino, Poker, etc) within Betfred or Betfred owned brands (Totesport, Bucky Bingo, Betfred Australia). The projects ranged from graphical promotional design, interface design, CRM, mobile, social, print and more.

In the two years that i was Head of Design the team grew from four to eight designers. I was responsible for recruitment and developing the team into more specialised sub-groups. There was two further designers at an agency that worked solely on Betfred design work (affiliate related), this was my responsibility to sign off their work, communicate design requirements and ensure consistency across the two teams.

Usability testing was the responsibility of myself and the design team, we regularly conducted user testing (Userzoom), A/B testing (Google A/B tests) and analysed click data (SmartFocus for email, Crazy Egg for web). This was all used as an analytical tool to increase the efficiency of our designs.

Web Designer - Betfred

Oct 2010 - Feb 2012

• Creating promotional material for Betfred.com, affiliates, mobile and CRM (Photoshop, Illustrator, Flash)
• Front-end development (HTML, CSS, Jquery)
• Building and maintaining HTML email templates
• Wireframing and user experience planning (Axure)

Web Designer - GetTheLabel.com

May 2009 - Oct 2010

• Creating weekly promotional material for website, CRM and affiliate channels (Photoshop, Illustrator, Flash)
• Front-end development (HTML, CSS, Jquery)
• Managing social media and company blog
• SEO and analytics