Brands are big business and need to be handled delicately. My experience with multiple multi-million pound brands has taught me a lot. I've written brand guidelines & style guidelines and learnt the importance of sticking to them personally and as a team.

My team and I created the Betfred Pub Poker brand from scratch. The brand had to stand out as Betfred while still having its own identity. We wrote guidelines and ensured consistency across all products

Betfred Pub Poker

During my time at Betfred we went through a major change in direction for the brand. It was my responsibility to create the brand guidelines and to make sure they were adhered to internally and externally.

Brand Guidelines